Tetra Pak

  • Sector: Packaging
  • Brand: Tetra Pak
  • Campaign objectives:

    Tetra Pak was making its biggest investment in Pakistan by opening one of its largest packaging facilities in the world. The task for us was to visit and identify the areas where the Tetra Pak’s global vision, philosophy, strategy and processes could be explained creatively and in a simplified way so that it added aesthetics and at the same time convenience for a layman and the employees to understand the messages.

    The concept of visitor’s gallery with same artworks has been implemented in other markets.

  • Target Audience: All visitors to the factory

  • Media Mix: Visitor’s gallery