The idea was to unite the country with an extremely popular and well-loved sport of the Afghans i.e. Football. Roshan as a brand believes in, “bringing people together” and that worked perfectly well with RAPL.
We developed an Afghan Premier League with an idea to get the talent together from all over Afghanistan and then select the top players, nurture them and develop them to represent the Afghan National Team. 8 teams from 8 provinces participated in the league after a selection process. Roshan was the main sponsor along with Moby Group as the media partner in collaboration with FIFA. This was a huge feat accomplished by Roshan and Moby Group that won the brand international media coverage and appreciation.