Rivo Rhythm RX60

  • Sector: Technology
  • Brand: Rivo Mobile
  • Campaign objectives:

    Launch of Rivo Rhythm RX60 – the idea was to launch the phone with a story that showed how the phone is an integral part of our lives and how it connects you with your near and dear ones. We wanted to make the concept more relatable, human and real; hence created a story of love, friendship, collaboration and celebration.

  • Target Audience: Young males and females looking for the latest yet affordable phones.

  • Media Mix: TVC, OOH, Packaging, POS, Digital

TV Commercials