Insight + Idea + Implementation + Impact = i4
Having in-depth consumer insight is critical for effective media planning. It is our business to understand your competition, your business and the consumer to find better ways of communicating with them.
Here we combine traditional and non-traditional media with a new approach based on the content to the consumer - it's applying of a fresher approach to gain consumer attention.
With the insight and idea in hand the third step is strategically planning the execution of the idea, using the most appropriate touch points giving the maximum OTS.
A post analysis of campaigns that allows us to determine the impact of our media placements in achieving the campaign goals.